Submitted by Colin on 21 April 2020 - 8:36am
Beginning of May. At times like this it is good to revert to grammar. A columnist reports a text from Ocado that opens: "Dear [ ]. As one of our best customers we have made two slots available to you to book over the next 14 days." That is grammatical nonsense. Read literally, it means that Ocado are one of their own best customers. Ocado is not alone - this is a classic construction from marketeers. How to correct it? Easy: "As you are one of our best customers we have made available.....". Just add two words. Mind you, who is bothered other than pedants like me?